Welcome to the

’Canes Communities Toolkit

Social Media Toolkit

About the Challenge

The ’Canes Communities 2019 Scholarship Challenge is a competition to see which ’Canes Communities can raise the most money and engage the most donors during the month of February. At the end of the Challenge, the top two leaders will enjoy a regional celebration just for their ’Canes Community!

Every dollar raised during the Challenge will be used to provide critical financial aid to incoming students from each of the participating ’Canes Communities. Once a ’Canes Community raises a minimum of $10,000, a scholarship will be established in that Community's name.

For more information, visit the Challenge website at www.CanesGiveBack.com.

Social Media Toolkit

This toolkit gives you all the items you need to spread the word throughout your ’Canes Community. By using the guidelines and sample below, you can help make the 2019 Scholarship Challenge a success!

Social Media Basics

  • Use the hashtags #CanesGiveBack and #CaneForLife when mentioning the Challenge.
  • Tag other UM channels, such as @UM_alumni on Instagram and @UM_alumni on Twitter, to help spread the word and encourage sharing. If your ’Canes Community has its own channels, be sure to incorporate those as well.
  • Include the www.CanesGiveBack.com link in all communications.
  • Add photos to your posts to engage more people (see the sample images below).
  • Use short, catchy phrases to raise interest and create a clear call to action:
    • Are you up for the Challenge?
    • Help your ’Canes Community rise to the top.
    • Atlanta ’Canes need your support.
    • Time is running out—join the Challenge today!

Sample Facebook Posts

  • Alumni across the country are competing to see which ’Canes Communities can raise the most money and engage the most donors during the month of February. Help Atlanta ’Canes rise to the top at www.CanesGiveBack.com. #CanesGiveBack
  • Calling all Atlanta ’Canes—we need your help to take the lead in the #CanesGiveBack 2019 Scholarship Challenge! Visit www.CanesGiveBack.com to make your gift today!
  • Atlanta ’Canes—show @UM_alumni how #CanesGiveBack by supporting student scholarships today. Join the 2019 Scholarship Challenge at www.CanesGiveBack.com. #CaneForLife
  • There's still time for you to join the 2019 Scholarship Challenge and make a difference for our Atlanta ’Canes Community. Visit www.CanesGiveBack.com now before the Challenge ends! #CanesGiveBack #CaneForLife

Facebook Example:

Facebook Example

Click here to download the social media image as referenced in the post image above.

Sample Tweets

  • Alumni across the country are competing in the #CanesGiveBack 2019 Scholarship Challenge this February. Can @AtlantaCanes rise to the top? www.CanesGiveBack.com
  • Hey @AtlantaCanes—are you up for the Challenge? Help our —Canes Community take the lead in the #CanesGiveBack 2019 Scholarship Challenge today: www.CanesGiveBack.com
  • Show @UM_Alumni how #CanesGiveBack and help @AtlantaCanes claim victory in the 2019 Scholarship Challenge: www.CanesGiveBack.com. #CaneForLife
  • There's still time for @AtlantaCanes to join the Challenge and make a difference for our —Canes Community. Visit www.CanesGiveBack.com now before the Challenge ends! #CanesGiveBack #CaneForLife

Twitter Example:

Twitter Example